Hats, Boots & Bourbon
Social Media Campaign: Building awareness for their launch
Services
Social media
Timeline
2025 until now



The Unmet Desire
Finding the right partner
The client had many one off projects with different photographers but struggled to find one which could build a cohesive narrative to build awareness on social media around their clothing given the brand's identity both in store and online.
The Unmet Desire
Finding the right partner
The client had many one off projects with different photographers but struggled to find one which could build a cohesive narrative to build awareness on social media around their clothing given the brand's identity both in store and online.
The Unmet Desire
Finding the right partner
The client had many one off projects with different photographers but struggled to find one which could build a cohesive narrative to build awareness on social media around their clothing given the brand's identity both in store and online.
The Narrative Transformation
Build a story and persona
It's no secret a story sells, but better yet telling a story your audience tells themselves already when considering whether or not to buy from your brand is a beautiful yet hard balance to strike.
The Narrative Transformation
Build a story and persona
It's no secret a story sells, but better yet telling a story your audience tells themselves already when considering whether or not to buy from your brand is a beautiful yet hard balance to strike.
The Narrative Transformation
Build a story and persona
It's no secret a story sells, but better yet telling a story your audience tells themselves already when considering whether or not to buy from your brand is a beautiful yet hard balance to strike.
The New Reality
Successful narrative building
After curating a mood and story we wanted to tell with this persona, we set about shooting the photos. The result is a series a shots that seem to capture a cowboy in their element, with the environment playing a key role in making the thread between the shots cohesive and symbiotic.
The New Reality
Successful narrative building
After curating a mood and story we wanted to tell with this persona, we set about shooting the photos. The result is a series a shots that seem to capture a cowboy in their element, with the environment playing a key role in making the thread between the shots cohesive and symbiotic.
The New Reality
Successful narrative building
After curating a mood and story we wanted to tell with this persona, we set about shooting the photos. The result is a series a shots that seem to capture a cowboy in their element, with the environment playing a key role in making the thread between the shots cohesive and symbiotic.