Epicurus
A newly opened bar running a Prince themed night that nobody outside the regulars knew about.
Services
Social Strategy
Timeline
2025
The brief
The opening night for an iconic performance
Epicurus had recently opened and was hosting Purple Nights, a Prince themed event in the city centre. The trouble with a night like that is that anyone who was not in the room has no idea whether it is worth turning up for, and a poster with a date on it does not answer that. They needed something that showed the atmosphere.
The approach
Filming the night as it happened.
We were in the room for the event and shot it as documentary. No setup, no repeated takes, just the light, the drinks and the crowd as they were, cut into a single reel. What people see is what the night actually feels like rather than an advert for it.
The result