Gourmet Catering
A catering company running events for Prada and Gucci, with a website full of stock photos of food they don't make.
Services
Social Strategy
Timeline
2025
The challenge
Using stock photos while working with fashion houses
Gourmet Catering had a long history of catering events for names like Prada and Gucci, and the site had not moved with them. Most of the imagery was stock, which is what happens when a team is busy delivering and nobody has a clear week to organise a shoot. It left them with a site that undersold the business, because the food in the pictures was not the food they cook and anyone in the industry could tell.
The approach
A asset problem not a strategy problem
This one was not a strategy problem, it was an asset problem, and the fix was to go and make the assets. We planned and shot a new library around the dishes they were making at the time, styled and lit to match the standard of the events they cater. That left them with images they own, that show the current kitchen, and that work across the site and social instead of licensed pictures any competitor can buy the same day.
The result
See images below
